YOUR STORIES. MADE BETTER.

You Know You Have Great Stories. 
You Also Have A Business To Run.

 

We Can Help.

Great Marketing Starts With a Great Story

abConsulting helps craft, promote, and share your stories through innovative digital and content marketing solutions.

 

We’re a creative group of strategists, writers, artists, UI/UX designers, programmers, and social media doers who focus on helping clients initiate and accelerate go-to-market programs with thoughtful brand stories, compelling digital assets, and insightful customer communications.

 

As a small team with big talent, we help Fortune 500 brands, developing startups, and boot-strapped non-profits. We have deep marketing expertise in the B2B technology space and are well versed in the publishing, information and education sectors. Whatever the industry, we thrive on digging into what makes your businesses unique.

 

That’s our story. What’s yours?

GO-TO-MARKET

 

Your time with your audience is finite. To make every second count, you need innovative strategies that engage and make a connection. abConsulting provides the outsider insight necessary to help you create a lasting impression with your customers by elevating your brand story, perfecting your product message, and energizing your digital presence.

DEMAND GENERATION

 

Successful demand generation starts with a plan—an integrated content marketing roadmap—that includes the social, email, and communication tactics that best connect with your buyers. With that plan in hand, abConsulting crafts engaging sales tools, buzz-worthy social posts and tweets, and solid email campaigns that inspire and get results.

CONTENT CURATION

 

You don’t need tons of content to connect with prospects, you need relevant content. That’s our specialty. abConsulting creates engaging storytelling assets – buyer’s guides, compelling visualization, infographics, and thought provoking blog posts — that increase awareness, encourage engagement, drive sales, and solidify long-term brand relationships.

Just The Digital Marketing Solutions You Need

Fortune 500 clients look to us as an extension of their marketing team. Non-profits want us to help them elevate their brand and provide some digital pizzazz. Startups come to us seeking comprehensive brand development and a demand generation jumpstart. That’s the abConsulting advantage. We’re not an agency trying to sell you the whole store. Just choose the services you need and when you need them, and we’ll assemble the right team for the job, cost-effectively.

Brand Identity

Go-to-Market Planning

Demand Generation

Content Audits

Website & Landing Pages

Email & Lead Nurture

Blogging

Social Posts

Infographics

e/Buyer Guides

Case Studies

Whitepapers

Data Sheets

Presentations & Webinars

Video & Photography

PR & Media Outreach

Our Work

Our clients have one common need: expert marketing programs delivered without “cookie cutter” approaches. What they get are fresh ideas and creative solutions that are designed specifically for their business that effectively express their unique mission and vision. What they get are results.

Our Clients

Most abConsulting clients discover us by referral. Some are brands we’ve worked with repeatedly over the years. Then there are those clients who, as they have advanced their careers or moved on to new jobs, ring us up when they needed a jumpstart. We’re proud to be the long-term partner they turn to.

Testimonials

Past and present abConsulting clients have great things to say about our service, our people, and most importantly, their successes.

Marketing Stats

Over 50% of B2B buyers are relying more on content to research their buying decisions.

47%
THEY RESEARCH

47% of buyers viewed 3-5 pieces of content before contacting a sales rep.

67%
THEY SHARE

67% share infographics and 63% share blogs–that’s up a lot from 2015!

73%
THEY DEVOUR

73% read case studies during their research; 89% read white papers.

90%
THEY LIKE

90% are drawn to how-to eGuides and 83% prefer shorter-form content.

*All statistics according to “Demand Gen Report 2016 Content Preferences Survey”

Our Team

A small network with big talent, we’ve been collaborating on B2B & B2C acquisition, retention, and engagement initiatives for over 25 years. Teams scale as big — or as small — as your project requires.

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Leading teams with insights & strategies that set the stage for compelling client stories.

Andree
Buckley

Strategy & Tactics

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Loves to find just the right words to convey a mood, change a mind, or make the sale.

Wayne
Mitchell

Content Developer

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Creating designs infused with light & balance that evoke a positive emotion.

Shelley
Bryant

Designer

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Knows your website isn’t just a piece of code – it needs to think, respond & interact.

Yianni
Papadopoulos

Technologist

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Inspired by great work that makes complicated ideas easy to understand.

Paula
Katkin

Brand & Identity

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Because revenue doesn’t grow on trees.

Thomas
Hargis

Revenue & Analytics

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Motivated by putting things in context, automatically.

Anjal
Amin

Tech & Analytics

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Always exploring the use of color and imagery to make a concept come to life.

Melissa
Wilber

Designer

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Creating smart keywords to inspire a customer searching for companies we support.

Angie
Tran

Ad Words & SEM

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Committed to persuading the right people to take notice of your company for the right reasons.

Eileen
Pacheco

Public Relations

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Committed to helping others effectively communicate with originality & style.

Annika
Tubito

Writer

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Love telling stories that entertain & influence an audience.

Phil
Santoro

Video Storyteller

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Delivers visual concepts that elevates brand stories in new & interesting ways.

Lara
Santos

Designer

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Creates effective, accessible content that engages & motivates your prospects.

Jon
Katkin

Writer

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Bringing stories to life through my camera lens.

Sarah
Beard Buckley

Photographer

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Using visual and interactive media to tell stories that have a positive impact on things large and small.

Mark
Micheli

Video Storyteller

Contact Us

  • (804) 410-4222

  • LinkedIn

  • Boston, NYC, Washington DC,
    and San Francisco