Comprehensive Marketing Guidance for the Online Learning Consortium

Content Curation, Demand Generation, Go-to-Market, Social Programs
About This Project

This non-profit dedicated to accelerating online learning in higher education relied on private funding for 20 years until it had to migrate to a self-sustaining model.


abConsulting was tapped to deploy a complete rebrand and strategic go-forward marketing plan. We gave them a new name — the Online Learning Consortium (OLC) — supported by a comprehensive sales-oriented website, a scaleable marketing infrastructure including the Marketo and Salesforce marketing automation platforms, and a fully integrated marketing management program with a content marketing blueprint.


Today OLC is a retained client of abConsulting.  We’re providing continous support for their web, social, email and content marketing programs, and expert advice to extend their brand and ensure ongoing success.