A Content Strategy With Great Results for Twilio

Twilio acquired Authy, a 2FA company we were actively blogging. The team needed to go beyond the blog and wanted an assist to drive demand generation for this specific application.

We devised a marketing plan that included a series of webinars, ebooks and content syndication across popular technology sites and targeted account-based list rental outreach. Did we mention we did all that in a two-week window?  Our client wanted to tap into a Q2 budget and begin their lead acquisition program to secure more leads sooner than later and nurture them to the point of SQL. Check out the e-books below.

• Phone Verification
• Account Security ebook

No sooner had we made traction for their 2FA product line, we were asked to help build a content strategy for the organization, which resulted in an 80% increase in SEO rankings, and marketing campaigns which increased by 45%.

Some sample work below:

• Customer engagement infographic
• Customer engagement handbook
• 4 Essential Ingredients for a Modern Call Center
• Playbook for a Modern IVR
• Business Messaging Roadmap

Whitepaper Series:

• 5 Questions to Ask When Your Are Choosing A Contact Center
• 5 Questions to Ask When Your Are Choosing A CPaaS Vendor
• 5 Questions to Ask When Your Are Choosing An IoT Connectivity Vendor

Plus we crafted over 100 customer stories and keyword-based articles like these:

• Lyft
• DoorDash
• ZenDesk
• eLocal
• Using Data and Analytics
• 7 Best Practices for SMS Text Marketing

HR-specific ebook and sample blogs:

• Twilio Interview Guide
• The power of mentorship
• Career journeys
• Women making a difference
• Diversity, equity and inclusion at Twilio India
• How Twilio is empowering LGBTIA employees at work

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