Selling Value With Compelling Content for Thunderhead

Content Curation, Demand Generation, Go-to-Market
About This Project

Initially, the Thunderhead marketing team turned to abConsulting to revamp their field marketing email programs. Once successfully implemented, they asked if we could help with the product launch of the Salesforce Document Management Solution. Of course we could!


abConsulting deliverables included a fully integrated email outreach program, a series of shareable infographics, and comprehensive eGuides to round out the story.


News spread and soon we were also working with their Financial Markets team to help tell the Thunderhead Capital Markets story.