abConsulting Backgrounder

abConsulting​ ​is​ ​a​ ​strategic​ ​marketing​ ​shop​ ​dedicated​ ​to​ ​creative​ ​excellence.​ ​My job is to make my clients succeed, and give them time to focus on their strategic objectives. A tactical, can-do marketing, I work with a team of like-minded creatives from strategists, writers,​ ​UI/UX​ ​designers,​ researchers, and content developers with the sole ​focus ​of​ ​delivering​ ​services​ ​that drive​ ​revenue​ ​and​ ​engage​ ​prospects​ ​and​ ​customers.​ We have ​deep​ ​marketing​ ​expertise​ ​in B2B​ ​and B2C​ ​technology​ ​and​ comfortable enterprise software, database management, data storage, information security, observability, software platforms and open source software. We also are extremely​ ​well​ ​versed​ in the information, publishing, data, marketing, and education sectors.

abConsulting can be credited with supporting the launch of dozens of innovative revenue-producing brands, products, and software solutions. Our work has been recognized for an “ABM Program of the Year (POY) 2020” Winner from Forrester, a “Top 50 Best of the Web” by Time Magazine, the Wilmer Shields Rich Award for “Excellence in Communications,” and twice nominated for the SIIA awards.

Our model is to become an extension of your marketing team, cost-effectively, with Andree Buckley as your "go-to." My goal to step up to support your varied needs from building GTM strategies, energizing brand, creating compelling content whether that be social, sales support, outbound email and digital campaigns, and everything in between.

Sample clients include:

● Sophos — Several years ago, we helped this security solution provider build their marketing operations and new campaign programs from the ground up. Two years ago, they came back to us considering us to be "high-value contractors" and a"strategic part of their new business plan" which has included demand genl campaigns and content development. Of note, we've helped the sales team with outreach programs across many verticals. 6+ year engagement

● StackState — The demand gen leader took on a senior role to market this emerging observability provider. We had worked with her a CloudBees and when she moved on, she took us with her. We've helped refine positioning, messaging and craft all content and design (from LinkedIN and social posts to nurture campaigns, and ebooks and infographics to tell their story. 1+ year engagement

● CloudBees — We serve as a strategic partner for creative, social and demand generation needs. Our support helped our client win the prestigious Forrester/Sirius Decisions Program of the Year award for the 2020 ABM program. We also served the Jenkins community writing content and managing a developer hub producing 100s of stories. We continue to craft all of the content (web and email) for the #1DevOps conference, DevOpsWorld. 6+ year engagement

● Twilio — We served as a product asset content engine for this communication application provider. Over the years, we produced over 100 articles, ebooks, whitepapers, supporting campaigns, and more. Our content and campaign development services helped increase SEO rankings by 80% and product demand gen by 40%. 4 year engagement

● Demandware — We helped this e-commerce solution provider build their annual go-to-market programs and subsequent marketing fulfillment for several years until they were purchased by Salesforce. We were then retained by Salesforce for several years as they transitioned to become the Salesforce Commerce Cloud. 4 year engagement

● NetProspex — We worked alongside this database startup on brand and content development, direct mail campaigns, product marketing programs, and outbound email programs until they were purchased by D&B Sales & Marketing. However, we did support the transition while new staff were getting up to speed. 4 year engagement

● Online Learning Consortium — Completely rebranded this nonprofit organization providing professional development training for educators and administrators in higher education. Provided branding, marketing strategy, and fulfillment for six product lines. 4 year engagement

● Iron Mountain — We managed multiple programs for the digital arm of this enterprise information management services company. After an acquisition by HP, we stayed on to market four of their traditional product lines, focusing on enterprise and mid-market clients and exceeding revenue expectations. 5+ year engagement