You Know You Have Great Stories.
You Also Have A Business To Run.
We Can Help.
Great Marketing Starts With a Great Story
abConsulting helps craft, promote, and share your stories through innovative digital and content marketing solutions.
We’re a creative group of strategists, writers, artists, UI/UX designers, programmers, and social media doers who focus on helping clients initiate and accelerate go-to-market programs with thoughtful brand stories, compelling digital assets, and insightful customer communications.
As a small team with big talent, we help Fortune 500 brands, developing startups, and boot-strapped non-profits. We have deep marketing expertise in the B2B technology space and are well versed in the publishing, information and education sectors. Whatever the industry, we thrive on digging into what makes your businesses unique.
That’s our story. What’s yours?
GO-TO-MARKET
Your time with your audience is finite. To make every second count, you need innovative strategies that engage and make a connection. abConsulting provides the outsider insight necessary to help you create a lasting impression with your customers by elevating your brand story, perfecting your product message, and energizing your digital presence.
DEMAND GENERATION
Successful demand generation starts with a plan—an integrated content marketing roadmap—that includes the social, email, and communication tactics that best connect with your buyers. With that plan in hand, abConsulting crafts engaging sales tools, buzz-worthy social posts and tweets, and solid email campaigns that inspire and get results.
CONTENT CURATION
You don’t need tons of content to connect with prospects, you need relevant content. That’s our specialty. abConsulting creates engaging storytelling assets – buyer’s guides, compelling visualization, infographics, and thought provoking blog posts — that increase awareness, encourage engagement, drive sales, and solidify long-term brand relationships.
Just The Digital Marketing Solutions You Need
Fortune 500 clients look to us as an extension of their marketing team. Non-profits want us to help them elevate their brand and provide some digital pizzazz. Startups come to us seeking comprehensive brand development and a demand generation jumpstart. That’s the abConsulting advantage. We’re not an agency trying to sell you the whole store. Just choose the services you need and when you need them, and we’ll assemble the right team for the job, cost-effectively.
Brand Identity
Go-to-Market Planning
Demand Generation
Content Audits
Website & Landing Pages
Email & Lead Nurture
Blogging
Social Posts
Infographics
e/Buyer Guides
Case Studies
Whitepapers
Data Sheets
Presentations & Webinars
Video & Photography
PR & Media Outreach
Our Work
Our clients have one common need: expert marketing programs delivered without “cookie cutter” approaches. What they get are fresh ideas and creative solutions that are designed specifically for their business that effectively express their unique mission and vision. What they get are results.
Our Clients
Most abConsulting clients discover us by referral. Some are brands we’ve worked with repeatedly over the years. Then there are those clients who, as they have advanced their careers or moved on to new jobs, ring us up when they needed a jumpstart. We’re proud to be the long-term partner they turn to.
Testimonials
Past and present abConsulting clients have great things to say about our service, our people, and most importantly, their successes.
"Our go to partner when we need thoughtful and creative marketing support FAST!"
"Compelling, creative content that spoke directly to our audience!"
"The team I turn to for high-quality outsourced demand projects on time and on budget. Also, a real pleasure to work with!"
"Full of creative ideas and full of energy. Delivers high quality work.”
“Sound strategic planning helped us exceed our revenue goals.”
"Refreshing. The level of professionalism is high, they listen well, and deliver flawless work."
"Helped SAP enterprise customers understand and get the value of KNOA Software."
"Delivers quality work on time, every time. I trust them with the entire social outlook of my business."
"Our strategic marketing partner for brand, for voice, for digital marketing programs."
“My go-to-team for media, planning, strategy and creative.”
“Excellent, strategic guidance.”
"A joy to work with. Passion, energy, flexibility and creativity that makes things happen at scale. An amazing addition to our team."
"Creates messaging that achieves measurable results."
“Helped us find and develop a premium audience we didn’t know we had!”
“Great content marketing programs that increased our conversion by 50%.”
“An immediate and significant increase in our online class enrollment after the web redesign.”
“Thank you for helping us elevate our brand!”
“A cut above other creative agencies we have worked with.”
“Delivers a great ROI, that’s how we know their creative works.”
“Made it a whole lot easier for sales to do their job.”
“Sales of our reports dramatically increased with the website redesign.”
"Marketing tools that had a direct impact on our sales success.”
Marketing Stats
Over 50% of B2B buyers are relying more on content to research their buying decisions.
47%
THEY RESEARCH
47% of buyers viewed 3-5 pieces of content before contacting a sales rep.
67%
THEY SHARE
67% share infographics and 63% share blogs–that’s up a lot from 2015!
73%
THEY DEVOUR
73% read case studies during their research; 89% read white papers.
90%
THEY LIKE
90% are drawn to how-to eGuides and 83% prefer shorter-form content.
*All statistics according to “Demand Gen Report 2016 Content Preferences Survey”
Our Team
A small network with big talent, we’ve been collaborating on B2B & B2C acquisition, retention, and engagement initiatives for over 25 years. Teams scale as big — or as small — as your project requires.
Leading teams with insights & strategies that set the stage for compelling client stories.
Andree
Buckley
Strategy & Tactics
Loves to find just the right words to convey a mood, change a mind, or make the sale.
Mitch Mitchell
Content Developer
Creating designs infused with light & balance that evoke a positive emotion.
Shelley
Bryant
Designer
Knows your website isn’t just a piece of code – it needs to think, respond & interact.
Yianni
Papadopoulos
Technologist
Inspired by great work that makes complicated ideas easy to understand.
Paula
Katkin
Brand & Identity
Because revenue doesn’t grow on trees.
Thomas
Hargis
Revenue & Analytics
Motivated by putting things in context, automatically.
Anjal
Amin
Tech & Analytics
Always exploring the use of color and imagery to make a concept come to life.
Melissa
Wilber
Designer
Creating smart keywords to inspire a customer searching for companies we support.
Angie
Tran
Ad Words & SEM
Committed to persuading the right people to take notice of your company for the right reasons.
Eileen
Pacheco
Public Relations
Love telling stories that entertain & influence an audience.
Phil
Santoro
Video Storyteller