Your time with your audience is finite. To make every second count, you need innovative strategies that engage and make a connection. abConsulting provides the outsider insight necessary to help you create a lasting impression with your customers by elevating your brand story, perfecting your product message, and energizing your digital presence.
Successful demand generation starts with a plan—an integrated content marketing roadmap—that includes the social, email, and communication tactics that best connect with your buyers. With that plan in hand, abConsulting crafts engaging sales tools, buzz-worthy social posts and tweets, and solid email campaigns that inspire and get results.
You don’t need tons of content to connect with prospects, you need relevant content. That’s our specialty. abConsulting creates engaging storytelling assets – buyer’s guides, compelling visualization, infographics, and thought provoking blog posts — that increase awareness, encourage engagement, drive sales, and solidify long-term brand relationships.
Brand Identity
Go-to-Market Planning
Demand Generation
Content Audits
Website & Landing Pages
Email & Lead Nurture
Blogging
Social Posts
Infographics
e/Buyer Guides
Case Studies
Whitepapers
Data Sheets
Presentations & Webinars
Video & Photography
PR & Media Outreach
47% of buyers viewed 3-5 pieces of content before contacting a sales rep.
67% share infographics and 63% share blogs–that’s up a lot from 2015!
73% read case studies during their research; 89% read white papers.
90% are drawn to how-to eGuides and 83% prefer shorter-form content.
*All statistics according to “Demand Gen Report 2016 Content Preferences Survey”
Leading teams with insights & strategies that set the stage for compelling client stories.
Loves to find just the right words to convey a mood, change a mind, or make the sale.
Creating designs infused with light & balance that evoke a positive emotion.
Knows your website isn’t just a piece of code – it needs to think, respond & interact.
Inspired by great work that makes complicated ideas easy to understand.
Because revenue doesn’t grow on trees.
Motivated by putting things in context, automatically.
Always exploring the use of color and imagery to make a concept come to life.
Creating smart keywords to inspire a customer searching for companies we support.
Committed to persuading the right people to take notice of your company for the right reasons.
Love telling stories that entertain & influence an audience.